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11 months ago

Black Hat SEO campaign powered by SQL Injection

A new threat advisory from Akamai highlights a Black Hat SEO campaign that's leveraging SQL Injection as a means to generate links to website dedicated to stories about cheating.

The shady SEO campaign can be considered a success too, because the domain benefiting from the inbound links is still the top listing for the primary keywords.

The website behind the campaign, or at least the website that has gained the most from it, wasn't listed in the Akamai report. Salted Hash did some digging, and it didn't take long to discover the website in question; storyofcheating[dot]com.

At one point, Akamai says, the Black Hat SEO campaign included more than 3,800 websites and 348 u

11 months ago

seo | BusinessWired - Business Wire Blog

By Hannah Kelly, Business Wire Paris

The changing face of the news coverage and visibility scene

It's the hottest debate in 2014: SEO for discovery or social sharing for impact?

2014 started off innocently enough.

11 months ago

7 Things You Need to Know About SEO to Remain Relevant in 2015

Keeping up with the ever-evolving SEO industry can seem like a pain, but its a requirement for anyone that wants to stay relevant in this digital age.

If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings. And when your business relies on search traffic, these negative effects can have catastrophic consequences.

Without a solid SEO strategy, youre heading down a dangerous path. Successful online brands have understood the need for SEO and the impact it can have on the business for quite some time, but in 2015, this becomes even more important.

The following seven tasks will keep you up to date and help avoid the consequences ass

11 months ago

20 Essential Search Engine Optimization Tips for Small Business Owners

Last Updated Jul 29, 2010 10:42 PM EDT

Matt Cutts, Google's most visible search engine optimization guru, has said there are more than 200 variables in the Google algorithm. Don't expect to find an explanation of all 200 here -- because I don't know them. (That's why Google is full of Ph.Ds.) But I have helped a number of Websites get to the No. 1 search result. How? By following simple rules. What I have learned about Google, Yahoo, Bing, and other search engines over the last 15 years could fill my Starbucks Venti cup. Lots

11 months ago

20 Essential Search Engine Optimization Tips for Small Business Owners

Last Updated Jul 29, 2010 10:42 PM EDT

Matt Cutts, Google's most visible search engine optimization guru, has said there are more than 200 variables in the Google algorithm. Don't expect to find an explanation of all 200 here -- because I don't know them. (That's why Google is full of Ph.Ds.) But I have helped a number of Websites get to the No. 1 search result. How? By following simple rules. What I have learned about Google, Yahoo, Bing, and other search engines over the last 15 years could fill my Starbucks Venti cup. Lots

11 months ago

Citations Remain Critical to SEO Survival

Keyword optimization was the only significant factor when it came to search engine optimization (SEO) ranking. Content creators quickly learnt the techniques through which they could stuff web content with lots of keywords so as to rank high. This spamming technique did not last long because the search engines through change in algorithms found a way of punishing them. Many of their sites were even de-indexed from search engine databases leading to total losses.



The Concept of Citations

The use of citations or link building was developed later through Larr

11 months ago

The green guru: Danny Seo was born to save the Earth.

IT WOULD BE EASY TO THINK DESIGNER DANNY SEO was destined to preachthe gospel of green. After all, the 31-year-old eco-living guru was bornon Earth Day, April 22,1977.

But that wasn't actually in his parents' plan. "My mother had a closet full of furs, and my father was a doctor who advocated animal testing," says Seo. "I just started getting into environmental activism when I was little. I think my parents thought it was just a phase." Well, don't they always?

Longbefore he started talking about nontoxic cleansers and solar-powered gadgets on CBS's The Early Show and in the pages of Country Home (where he's an editor at large), the out decorat

11 months ago

Why Modern SEO Requires Almost No Technical Expertise

The Internet is complicated. If you think about the innumerable calculations that go into every Google search just to bring you the perfect information for your request, it can almost be overwhelming. Trying to appeal to every line of code in Googles core algorithm to rank higher would be virtually impossible, even for the most advanced programmer.

Fortunately, youre not a Google engineer, and you dont need to be in order to rank higher in search engines. Because the early days of SEO leaned on backend coding tactics and deceptive tricks to get sites ranking higher, theres a modern-day misconception that SEO success can only be achieved through a combination of technical proficiency a

11 months ago

Dallas Online Marketing Expert Simplifies Explanation on How SEO Works

For many, especially those who are not familiar on how the web works, search engine optimization is a very far-fetched topic and is only relegated to people who are tech savvy and into online marketing. As a SEO practitioner for over a decade, I make it my responsibility to explain how optimizing websites for search engines work to every prospect client in the simplest way possible. If you are someone who doesnt want to hear jargons and would just like to understand how SEO works in laymans terms, then you have to continue reading below.

What is SEO?

SEO stands for Search Engine Optimization. It is a process that involves a set of strategies to help a website be seen on top of

11 months ago

5 Sources of High-Quality Links for Local SEO

Landing high-quality backlinks from within your local community to aid your SEO effort is an important consideration for any small business, and a topic I've written about before. But the problem is, many local business owners assume all links are created equal, and that's not the case at all.

Related: 17 Ways To Immediately Improve Your Website Traffic

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In fact, this misconception often leads businesses to SEO firms that deliver what those businesses initially wanted -- links -- but in